Cable specialist Tellurium Q has taken measures to ensure its customers can shop in confidence that the cable they have invested their money in is the genuine article and not just some cheap counterfeit. By teaming up with Authentic Vision, customers can now securely check the authenticity of their cables simply by scanning the warranty card that comes bundled with it using the Check If Real App – free to download at the App Store for iOs or Google Play store for Android

“We have chosen Authentic Vision because of the concept they are bringing to the market. Such a simple yet effective use of technology  to benefit our customers. There is always a danger of any manufacturer’s product being counterfeited, that is just a fact of life in this day and age. So we have decided to act proactively and safeguard our customers before it ever becomes an issue and with Authentic Vision on our side it never has to," states Geoff Merrigan, Director at Tellurium Q.

An online system driven from encrypted physical labels, Authentic Vision  allows customers to instantly check product authenticity for themselves just by scanning the product with the Check If Real app on their smartphone.

“We are particularly happy that Authentic Vision was able to work with Tellurium Q and ensure all the customers about the origins of their purchase without any lengthy processes or examinations – one scan is enough – which is the easiest to use authentication solution for customers worldwide.” Says Peter Kostur, VP of business development at Authentic Vision.

The system works as each Tellurium Q product comes with a warranty card that has an Authentic Vision label - a highly secure, irreproducible configuration combining randomised 3D holographic image with an encrypted datamatrix. Customers simply use the Check if Real smartphone app to instantly authenticate their product as genuine, which in turn provides direct and automatic access to product registration and extended warranty.

Click here to visit Tellurirum Q's website to find out more.