Prince and Tidal, today confirmed that the next release from the legendary artist will be exclusively available via the music streaming service on 7 September, 2015.
The upcoming release, the experimental, HitNRun, was first announced by his band, 3rdeyegirl, on BBC radio in late July, following the release of the critically praised first single, Hardrocklover.
"Super hardcore Prince fans that know every song he's ever recorded – we refer to them as 'The Purple Collective' or 'The Purple Army' – this album is absolutely for them, because it's super funky," reported 3rdeyegirl. "There are a lot of experimental sounds. It's just hit after hit and definitely caters to those fans who just love to hear what Prince has to say, rather than wanting to always hear that classic Purple Rain Prince sound."
Prince worked with co-producer Joshua Welton on HitNRun – Welton was also a co-producer on Prince's ArtOfficalAge album, released late in 2014.
Prince has said of the new partnership with Tidal: "After one meeting, it was obvious that Jay Z and the team he has assembled at Tidal recognise and applaud the effort that real musicians put into their craft to achieve the very best they can at this pivotal time in the music industry. Secondly, Tidal have honored us with a non-restrictive arrangement that once again allows us to continue making art in the fashion we've grown accustomed to and we're extremely grateful for their generous support. And lastly, in the tech-savvy, real-time world we all live in today, everything is faster. From its conception and that one and only meeting, HitNRun took about 90 days to prepare its release. If that's what freedom feels like, HitNRun is what it sounds like."
Tidal's head honcho, Jay Z, added, "Prince has always been a visionary, a free-thinker. We're honored to offer his breadth of work, 1999, Purple Rain etc., music that has inspired so many, on Tidal. We're also excited to be the home for his new upcoming album, HitNRun. Both Prince and Tidal share the belief that all creatives should have the opportunity to speak directly to those that love and support them. This partnership with Prince represents Tidal's philosophy in its truest form, a one-to-one connection and direct delivery of artistry to the world."
HitNRun will be available from 7 September.
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