The Chord Company has launched what it calls its most advanced mains product to date, the Sarum Super ARAY power cable. First unveiled at the Bristol Show 2015, the mains plug is a bespoke version of an MS Power mains plug, with silver-plated conductors, says the maker. It’s also claimed that the fitting of two silicone tubes improves mechanical damping and vibration. Cable insulation is gas-foamed PTFE and the shielding is high-density silver-plated braid. The flagship Sarum Super ARAY is available at 1m long for £1,700 with additional metres priced at £450 and upgrades at £750.

You can find out more about this and other Chord Company products here.